Back in January, we announced that we were moving 100% to the cloud. From that post:
After witnessing the overwhelming adoption of cloud data repositories and repeatedly hearing customers say they need enterprise control points to manage their data in the cloud, we made a decision. We have decided to focus exclusively on cloud data protection.
Given our data management heritage, our robust SaaS platform, and experience with thousands of businesses, we feel uniquely positioned to provide the products and solutions customers need to better protect and leverage their data assets in the cloud.
Being a small company also means we have to focus (that’s a good thing, for us, and for our customers) and that’s exactly what we’re doing. We’ve renamed our product to Aprigo CloudLock, supporting Google Apps today, and many more platforms in the near future. New subscriptions for Aprigo NINJA are no longer available as we pivot our company’s focus to pure cloud.
Since retiring NINJA (both the product and the name), we’ve come to really like the name CloudLock. It describes what we do. That’s a good thing.
Today we’re annoucing that we’ve changed our company’s name from Aprigo to CloudLock. We’ve changed our site from aprigo.com to cloudlock.com, and have moved our blog as well.
What does that mean to you? Probably nothing. CloudLock for Google Apps is the same app, just without the “by Aprigo” ending.
In an article by Greg Huang at Xconomy this morning, our CEO Gil Zimmermann talked about the “pivot” and the name change. From the article, entitled “From Aprigo to CloudLock: Data Protection Startup Talks Strategy Shift, New Name“:
Do we really need another tech company with “cloud” in its name?
Apparently the answer is yes. But Waltham, MA-based CloudLock offers lessons far beyond the merits of its name. The company, formerly known as Aprigo, has officially changed its product focus as well as its moniker. All told, this is an interesting snapshot of a young tech startup navigating the turbulent field of data storage and security while making some tough decisions about its future.
Last July, CloudLock announced that its “Aprigo Ninja” software for managing Google Docs was available online in the Google Apps Marketplace. The product was aimed at business customers in a wide range of fields including education, government, manufacturing, retail, finance, insurance, and high-tech. What the company discovered from that move was the sheer number of businesses using the Internet cloud as their primary platform for computing—and how fast that market was growing. So CloudLock decided to drop its on-premise, subscription-based software and sell only a cloud-based version.
One more quick quote from the article:
Some fundamental things haven’t changed. CloudLock’s focus is still on helping organizations identify, monitor, visualize, and protect exposed data, change security permissions, migrate data, and perform other kinds of gnarly (but business-critical) IT functions.
In another article this morning entitled Aprigo Pivots to the Cloud – Changes Name to CloudLock & Shares Insights, Gregory Gomer from Boston Innovation writes:
If the market is dictating CloudLock’s move, I would say it’s a good one. Moving data storage to the cloud is only starting to show its full potential. Large businesses have been hesitant to make the switch from on-premise data management to cloud storage because of regulation and compliance issues. CloudLock’s product offering now allows clients the control of on premise data with the speed and cost savings of a cloud solution. It is also the only enterprise grade application on the Google app market place that customers can install in seconds.
To sum it up, we’re still the same company dedicated to helping companies protect their data, but now we’re doing it with a name that actually says that.
CloudLock Collaboration Security
See how CloudLock Collaboration Security can help your organization manage sharing policies based on content patterns, keywords and metadata. 7 day free trials are available on the Google Apps Marketplace.
CloudLock Apps Firewall
See how CloudLock Apps Firewall can detect potential risk created when 3rd party apps are authorized by employees and apply mitigating controls.